Motor insurance is a primary source of cash flow and revenue growth for insurers in the MENA region. To boost profitability and achieve significant top-line growth, insurers need to implement more innovative marketing strategies and leverage advanced technologies.
In this context, Fatima Farhat from Fermion Merimen discusses how digitalization and AI are transforming the motor insurance sector in MENA. She highlights that these technologies are essential for improving customer experience and operational efficiency, making motor insurance a more profitable line of business.
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